10-Step Promotion Program Toolkit (Summary: Helping Water Services Professionals Improve Water, Sanitation, and Hygiene Programs)

The purpose of a promotion program is to bring about behavior change. A promotion program is crucial to inform, educate, motivate, and persuade before a new practice is adopted, but the ultimate goal of any promotion program is to bring about and sustain the adoption of new practices. ECO-Asia, through WaterLinks, has developed a comprehensive guide to design, development, implementation, monitoring and evaluation of a promotion program for water, sanitation, and hygiene. This guide, Catalyzing Change One Step at a Time: 10-Step Promotion Program Toolkit: Helping Local Government Official and Utilities Staff Improve Water, Sanitation, and Hygiene Programs, is available online at www.waterlinks.org/promotion.
       
This document is a summary of the full-version Toolkit and provides an overview of the 10-step process to bring about positive change through a promotion program. All 10-steps and generated products along with selected examples and essential information are presented to illustrate the process. The full-version Toolkit functions as a comprehensive workbook that provides details on exact steps for designing, pre-testing, and implementing a promotion campaign. Before designing a fully developed promotion program with the full-version Toolkit, all users are encouraged to first review the Summary to understand the process involved. Afterwards, the full version Toolkit can be used in the actual design and implementation of a promotion campaign.

Table of Contents:

Glossary

Overview

10-Step Process

Step 1: Define Problem, Audiences, and Ideal Behaviors

Step 2: Gather Information

Step 3: Focus on Feasible Practice for One Audience and One Problem

Step 4: Detail Strategy for Change

Step 5: Prepare Specific Promotion Plan

Step 6: Develop Promotional Materials and Activities

Step 7: Pretest and Finalize

Step 8: Implement

Step 9: Monitor

Step 10: Evaluate and Improve

List of Decision Making Tools in the Full Toolkit

List of Final Toolkit Products