Kategori Digilib
The Case for Marketing Sanitation
Kenya, Water and Sanitation Program (WSP)-Africa, August 2004, 11 hal
Th. 2004
363.7 WAT c
catatan lapangan, sanitation, marketing sanitation
Perpustakaan AMPL, Telp. 021 - 31904113
1.077 kali
Access to sanitation – the hygienic disposal of human excreta – has been largely achieved through the private sector supplying individual households. Evidence from what works indicates that development of the market is the only sustainable approach to meeting the need for sanitation in the developing world.
This field note explains the marketing approach and suggests that it should be promoted as a central feature of sanitation improvement programs.
Contents:
Why Market Sanitation
Health Benefits of sanitation
Benefits of Sanitation
Public and private dimensions
If sanitation is so good, why don’t people buy it
What is social marketing
What does marketing mean for sanitation
What is different about social marketing
Why do people want sanitation
So why market sanitation
Role of the public sector
The process of marketing sanitation
Summary